Gio Moretti welcomes the creations of Fontana Milano 1915

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The excellence of Fountain Milan 1915 lands in a temple of Milanese luxury like Gio Moretti . The result? It could only be as special as the protagonists of this new liaison.

Fresh from its restyling, the famous concept store in via della Spiga - an institution when it comes to research and valorisation of avant-garde fashion brands (and not only) - now also welcomes the high-end leather goods brand.

Among the bright white of the windows and spaces on the first floor of Gio Moretti, they now make a beautiful display the precious and colorful creations of the brand , which many well-known Milanese ladies fell in love with (first) and which became an object of worship and a virtuous example of well-made Italian work (later).

Those of Fontana are unique, handcrafted bags, precious objects to be handed down over time, capable of carrying the flag of the Made in Italy – or rather, Made in Milan .

“Until now we have only ever sold in our space next to the company. We have always been hidden to be searched for, because we don't make collections, but unique objects that last over time – he says Michele Massa , together with his brother Paolo in the third generation at the helm of the historic company - The same spirit that is felt when entering Gio's boutique".